Ram’s Paul Harvey Farmer Commercial Is The Best Ad Of The Super Bowl

Forget the Ravens and the 49ers. Chrysler just won the Super Bowl with a commercial for its truck brand that was memorable, unique, and inspiring.

With an ad that's spiritually similar to tonight's troop-boosting Jeep ad, as well as their urban-centric Chrysler ads from previous years, Ram has delivered something that manages to tug at the heart strings while remaining genuinely authentic. It helps that the whole thing is beautifully shot.

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Fiat-Chrysler CEO Marchionne Uses Racial Slur for New Alfa Romeo Engine

Alfa Romeo’s return to the U.S. market, which is supposed to revive the historic Italian brand that’s currently on life support, has been announced more times than we can recall, only to be postponed time and time again.

In our 2013 NAIAS review we wrote that, compared to GM and Ford, not to mention foreign carmakers, the Fiat-Chrysler Group presence was underwhelming and we were wondering where Alfa Romeo was.

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Chrysler, Jeep and Dodge Models Recalled Over Two Separate Issues

The Chrysler Group has issued two separate recalls for some of its 2012 models. The first one affects 1,689 Jeep Patriot and Compass crossovers built from December 17, 2011, through January 2, 2012, because of a potential problem with the fuel tank assembly's roll-over valve.

The company said that in these vehicles, the roll-over valve may be damaged and as a result, in the event of an impact or roll-over, gasoline can leak from the tank. The firm's dealers will replace the fuel-tank on all models free of charge with the recall expected to begin in June.

The second recall from the Auburn Hills carmaker involves 289 Chrysler Town & Country and Dodge Grand Caravan minivans from the 2012 model year, manufactured from November 15, 2011, through November 21, 2011.

The National Highway Traffic Safety Administration says some of these vehicles may be fitted with right rear hub and bearing assemblies that were not fully machined, something that could potentially lead to wheel separation.

Chrysler said that this safety recall will start in April.

Source: Carscoop

PHOTO GALLERY

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2013 SRT Viper GTS-R Revealed, Set to Run in American Le Mans

The all new SRT Viper was revealed today at the 2012 New York Auto Show, along with an announcement from Chrysler that a race focused GTS-R will be returning to the American Le Mans racing series in 2012.

The GTS-R will be a non-street legal Viper, and will be backed by an SRT factory team in the Le Mans series. “Racing has been a significant part of the illustrious history of Viper not only with wins on the track, but also in the continued development of the street cars – and our new 2013 SRT Viper models are proof of those lessons learned,” said Ralph Gilles, President and CEO of SRT.

Two identical Viper GTS-Rs will compete in the production-based GT class, and four drivers have already been confirmed for the SRT factory team.

Even the organizers of the American Le Mans series are excited for the return of Viper to high stakes racing.  “I don’t think it’s possible to overstate the significance of the SRT Viper returning to the top level of professional sports car racing,” said Scott Atherton, President and CEO of the American Le Mans Series. “The Chrysler Group has a long, storied and very successful history of competing with the American Le Mans Series. The fact that they’re coming back concurrently with the introduction of the new production car and doing it simultaneously, we would be hard-pressed to come up with a better-case scenario. What a great way for SRT Viper to come back to racing.”

The Vipers race history will be carried on by the new SRT Viper GTS-R, and as they say, win on Sunday, sell on Monday. This will no doubt be the hopes of Chrylser for the all new Viper.

PHOTO GALLERY: 2013 SRT Viper GTS-R

PHOTO GALLERY: 2013 SRT Viper GTS

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New Chrysler 300S Spot Grooves's New Face is 'will.i.am'

Rapper William James Adams, Jr., better known by his stage name "will.i.am", is the new face of Chrysler's latest campaign for the 300 sedan called.

The Chrysler 300S and 'will.i.am' - the King of the Streets meets the King of the Beats. A breakthrough of style, look, and sound, the 300S is worthy of being called "The Hardest Ever".

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