Wednesday, April 11, 2012

Mercedes-Benz Touts the Safety of its Vehicles in New 'Amy' Spot


There was a time when for most people, automobile safety was synonymous with Mercedes-Benz and Volvo, with both brands heavily promoting this aspect of their vehicles in their advertisements.

As the years passed by, the mainstream automotive industry as a whole made safety a number one priority for their vehicles and gradually all carmakers began showing similar commercials, until of course marketing teams pushed the focus elsewhere.

Now, Mercedes-Benz wants to remind consumers about the safety credentials of its cars with a new spot called Amy, named after a dog that made it out alive along with the…human passengers from a real car wreck involving a CLS sports saloon that occurred last September.

Both English and German language versions of the ad follow below.

Source: Carscoop

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