Wednesday, April 11, 2012

Mercedes-Benz Touts the Safety of its Vehicles in New 'Amy' Spot

Mercedes-Benz-Touts-the-Safety-of-its-Vehicles-in-New-'Amy'-Spot

There was a time when for most people, automobile safety was synonymous with Mercedes-Benz and Volvo, with both brands heavily promoting this aspect of their vehicles in their advertisements.

As the years passed by, the mainstream automotive industry as a whole made safety a number one priority for their vehicles and gradually all carmakers began showing similar commercials, until of course marketing teams pushed the focus elsewhere.

Now, Mercedes-Benz wants to remind consumers about the safety credentials of its cars with a new spot called Amy, named after a dog that made it out alive along with the…human passengers from a real car wreck involving a CLS sports saloon that occurred last September.

Both English and German language versions of the ad follow below.

Source: Carscoop
Videos



By Daniel Filbert with No comments

0 comment:

Post a Comment

  • Popular
  • Categories
  • Archives