BMW Group has opened the world’s largest showroom for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi. Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested around AED 300 million (approx. 62 million euros) in the new 35,000-square-metre showroom over its three-year construction.
The facility features separate showrooms and sales areas for the BMW, MINI and
Rolls-Royce cars, and for BMW motorcycles, with more than 70 automobiles and 10 motorcycles on permanent display. The dealership also has an extensive range of newer pre-owned vehicles as well as a service area that will be able to perform maintenance on up to 120 vehicles simultaneously. More than 450 staff members will work at the facility.
“The
Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular.” said BMW Ian Robertson, member of the Board of Management of BMW AG, during the opening ceremony.
The BMW Group achieved a new sales record in the Middle East in 2011. A total of 18,657 BMW and MINI brand vehicles were sold last year in the region’s 14 import markets – an increase of more than nine per cent year-on-year. The United Arab Emirates (UAE) accounted for more than 47 per cent of deliveries, with Abu Dhabi and Dubai the largest markets.
The best-selling vehicles in the region in 2011 were large model series such as the
BMW 7 Series with 4,511 vehicles delivered to customers, the 5 Series (4,286 units), the X5 (2,620 sales), the X6 (2,510 deliveries) and the 3-Series (2,033 cars). In 2011 the Middle East was the third biggest market worldwide for the BMW 7 Series following China and the United States of America.
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