Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.

The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait – was that... Abraham Lincoln?"

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2013 Lincoln MKZ World Premiere: 2012 NY Auto Show

Days ahead of the New York Auto Show, Lincoln has drawn back the covers on its mid-size MKZ sedan. The first ground-up car under the design direction of former Cadillac stylist Max Wolff, the car stays true to its concept form and continues the brand’s whale-theme. Out back, the car gets some retro wrap-around taillights.

Of note, one surprising carryover from the concept car is the full glass roof, which is retractable.

The 2013 MKZ will get a choice of three powertrains, with a new 2.0-liter hybrid, a 2.0-liter EcoBoost motor with 240 h and 33 mpg highway, plus a top-rated 3.7-liter V6.

Inside the car certainly looks luxurious, especially with the brand’s MyLincoln Touch (including a 10.1 inch LCD screen) and an electronic gear selector on the center console.

To help deliver a more dynamic package, Lincon also offers what it calls Lincoln Drive Control, allowing the driver to select Comfort, Normal or Sport modes, with different shock settings for each.

PHOTO GALLERY 2013 LINCOLN MKZ

PHOTO GALLERY 2013 LINCOLN MKZ OFFICIAL

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