BMW Group has opened the world’s largest showroom for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi. Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested around AED 300 million (approx. 62 million euros) in the new 35,000-square-metre showroom over its three-year construction.
The facility features separate showrooms and sales areas for the BMW, MINI and Rolls-Royce cars, and for BMW motorcycles, with more than 70 automobiles and 10 motorcycles on permanent display. The dealership also has an extensive range of newer pre-owned vehicles as well as a service area that will be able to perform maintenance on up to 120 vehicles simultaneously. More than 450 staff members will work at the facility.
“The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular.” said BMW Ian Robertson, member of the Board of Management of BMW AG, during the opening ceremony.
The best-selling vehicles in the region in 2011 were large model series such as the BMW 7 Series with 4,511 vehicles delivered to customers, the 5 Series (4,286 units), the X5 (2,620 sales), the X6 (2,510 deliveries) and the 3-Series (2,033 cars). In 2011 the Middle East was the third biggest market worldwide for the BMW 7 Series following China and the United States of America.
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