Kate Upton and the Wolf: Watch the Two New Mercedes-Benz CLA Ads

One of Mercedes-Benz's most important new models of the year is without doubt the CLA. Not only because it is the brand's first front-wheel drive saloon, but also because it lowers the entry price to the three-pointed star to around $30k in the U.S.

Short of actually driving the car, we know everything about the new CLA. Based on the MFA platform, it boasts a world-leading aerodynamic coefficient of 0.23 (0.22 in the BlueEFFICIENCY C180) and will launch with a 207HP turbocharged 2.0-liter four-cylinder in the U.S. and a broader engine range in other markets.

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Premium Brands Move into Mass-Market Territory with US$30k Offerings

There are 75 million 30- to 40-year old consumers in the U.S. right now and, according to Mercedes-Benz USA head of marketing Bernie Glaser, “they have big expectations for products and brands”.

The problem for automakers like Mercedes, Audi and BMW is that these buyers are not able and/or willing to pay the US$40,000 sticker price attached to premium vehicles. Yet they want to have their cake and eat it, too – or, as Glaser puts it, demand “attractive styled cars and the right technology”.

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Mercedes-Benz CLA Officially Launched, Priced From €28,977 in Germany, [62 Photos & Video]

Here’s what we already know about the new Mercedes-Benz CLA: it’s a four-door sports sedan based on the A-Class’ MFA front-wheel drive platform, with the 4MATIC all-wheel drive system being available as an option.

It sits between the A- and C-Class in the automaker’s line-up but is slightly longer than the latter. It has a production car aerodynamic record with a Cd of just 0.23 and it will launch with a 207HP turbocharged 2.0-liter four-banger in the U.S. and a wider range of gasoline and diesel engines in Europe and other markets.

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