Wednesday, January 23, 2013

Kate Upton and the Wolf: Watch the Two New Mercedes-Benz CLA Ads

One of Mercedes-Benz's most important new models of the year is without doubt the CLA. Not only because it is the brand's first front-wheel drive saloon, but also because it lowers the entry price to the three-pointed star to around $30k in the U.S.

Short of actually driving the car, we know everything about the new CLA. Based on the MFA platform, it boasts a world-leading aerodynamic coefficient of 0.23 (0.22 in the BlueEFFICIENCY C180) and will launch with a 207HP turbocharged 2.0-liter four-cylinder in the U.S. and a broader engine range in other markets.

The CLA purports to be a “baby CLS’, i.e. a smaller version of Mercedes’ acclaimed four-door coupe. In spite of being front-wheel drive, with the 4MATIC all-wheel drive system offered as an option on certain models, the German carmaker claims that its entry-level saloon boasts all the passive and active safety features of its bigger siblings and it’s also every bit as sporty.

To reinforce this point, it has released a new commercial that has the CLA facing, and racing, a wolf. Using the tagline “untamed”, we assume that the message of this ad is that the small sedan is as wild as the canis lupus.

Mercedes also put out a second spot that we suspect our male viewers may find a bit more interesting: it shows the hotness that is Kate Upton teasing a football team washing the new CLA. Guess what; the boys prefer the curves of the Merc instead (no need to talk about that message...).

Both videos are available for your viewing pleasure right after the break.

By Andrew Tsaousis

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